MEET THE TEAM
NEIL MACKENZIE P.ENG., CMC:
Neil is a retired partner of Ernst & Young Consulting, and a member of the Institute of Certified Management Consultants of British Columbia. He has direct ash marketing experience as a former board member of Mineral Solutions (now a LafargeHolcim company).
Neil also has extensive technology founding experience through several public and private companies and over 40 years of management consulting and Directorship experience in several resource industries, including base and precious metals mining.
Specifically, he is a Founding Board Member of Quadra Mining Ltd. and RTDS Technologies Ltd. Quadra was a mid-tier copper-gold mining company until purchased by KGHM in 2013 for $3B USD. RTDS is the world’s standard for Real Time Digital Simulation in the electric power industry.
He holds a B.Sc. (Mechanical Engineering) from the University of Manitoba and as an Athlone Fellow, obtained his Master’s Degree in Operations Research and Management Science from Imperial College in London, UK.
BRUCE SIFTON, M.ENG., P.ENG
Bruce has founded several materiel technology companies. Over his nearly 25 year career, Bruce has a proven track record in creating value around diverse opportunities such as urban mining from electronic waste, carbon-based nanochemistry in power and metal applications, basalt fiber composites for military applications and specialty paints and coatings.
He is currently on the board of directors of four companies, each involved in materiel technology development.
Bruce holds a BSc. (Chemistry) and Master of Engineering (Chemical) from the University of New Brunswick.
CLAUDIO ARATO, P.ENG., FEC
CHIEF TECHNOLOGY OFFICER
Claudio is the Principal Engineer and inventor behind the SonoAsh concept, the Research & Development and all ash beneficiation patent procurement. Claudio’s decade long development of commercialized applications for the low frequency acoustic technology is the heart of SonoAsh sonochemical intellectual property and detailed process design.
He holds degrees in Chemistry and Chemical Engineering from the University of British Columbia (UBC) and is an Engineers Canada Fellow.
He is the recipient of awards including UBC 2016 Faculty of Applied Science Dean’s Medal of Distinction, the 2014 Engineers Canada Meritorious Achievement Award for Professional Service, 2018 UBC Alumni Builders Award and the 2013 UBC Alumni Award for Community Service. He is lead and co-author of numerous patents applied internationally.
Over more than 25 years, Claudio has worked throughout North America, Mexico and Albania on technology commercialization projects in major resource sectors such as power, pulp & paper, wastewater treatment, contaminated soil remediation, heavy oil upgrading & tailings management, hazardous waste incineration, nanochemical coatings, metals extraction & recovery and cellulosic ethanol.
ALLIANCES AND BUSINESS DEVELOPMENT
Brad brings 20 years of Business Development experience from the Enterprise Software and Mobile Applications services industry.
He is a veteran of several successful Bay Area technology companies and recipient of many awards for developing and executing creative and solution oriented go to market strategies. Specifically, he has delivered partnerships with diverse strengths that combined provide unique solutions not otherwise possible.
Brad focuses on developing the relationships SonoAsh needs to integrate our next generation clean technologies into well established, change hesitant Cement and Coal Power industry eco-systems through partnerships with some of the world’s largest engineering firms.
DIRECTOR OF COMMUNICATIONS
Ian is an award winning television Producer and has 16 years of media experience in television, on-line and radio.
Over his career, he has built relationships with local and national contacts in a range of fields including media, entertainment and business industries, as well as community organizations and PR firms.
Ian focuses on branding and promoting the SonoAsh message of environmental liability reduction, clean closure of Coal Ash impoundments, reduction of GHG emissions in the cement industry, carbon credits and markets, Internationally Transferred Mitigation Outcomes (ITMO), supply management through blockchain technology and the recovery of strategic and rare earth elements across all media platforms.
MANAGING DIRECTOR - EUROPE, MIDDLE EAST AND AFRICA
Espen is a sales and business development leader with proven track record of exceeding revenue and profitability goals for companies of all sizes. Espen has extensive experience in global network security, artificial intelligence software, enterprise software solutions, and digital marketing software companies.
He is knowledgeable in all aspects of sophisticated solution based technology sales and consulting including new market development, key account management, business vertical expansion, strategic networking and financial management.
He is a trusted adviser and business partner to C-level clients across numerous industry sectors globally with market specialization in Germany, Austria, Switzerland, Benelux, and Scandinavia. His ability to lead, empower teams to win, size up situations and people quickly, demonstrate forward thinking, and negotiate complex contracts have proven invaluable to his clients. He is multi-culturally savvy, as well as fluent in English, German, Norwegian, Swedish and Danish.